CHRIS KANAKIS on TNT “Change of Plans” Mini-Drama by Chase

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CHRIS KANAKIS in blue shirt for the Change of Plans” Mini-Drama for TNT and Chase… On Oct. 6, 2006 TNT and Chase introduced a high-impact promotional partnership that reached consumers nationwide with the premiere of Change of Plans, a TNT original mini-drama that embodies the marketing campaign of the new rewards credit card introduced by Chase, Chase Freedom; TNTs first-ever nationally exclusive sponsorship around a limited-commercial movie presentation with the film Castaway; and an extensive consumer outreach campaign that extends both brands to digital platforms.

During the special TNT presentation of Castaway nationally sponsored by Chase and presented with limited commercial breaks on Oct. 6 at 8 p.m. (ET/PT), “Change of Plans” premiered with an entertaining tale about Anne Smith, a young business woman and the choices she has to make. The engaging tale unfolds throughout four consecutive commercial breaks, with the fifth and final part airing only at TNTs online destination, TNT.tv. Following the initial premiere, the compelling content piece ran full-length as part of Chases digital marketing campaign that will infiltrate top Internet destinations.

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Duration : 0:3:51

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